The need for performing arts center executives to exhibit strategic leadership and strong change management capacities may be best addressed by developing a systemic capacity building approach, based on the development of five key change management capacities. Engagement with international touring and presenting, as well as engaging diverse cultures within the community, requires the capacity to manage international cultural interactions and to represent cultural identity. Shifts in audience behavior and the constant increase of competition from diverse leisure activities require the capacity to promote innovative methods of audience development and to experiment participatory governance approaches. The diverse revenue streams involved in the management require the capacity to foster a sustainable mixed funding system. Most important, performing arts center leaders must exhibit effective strategic leadership, including constant strategic awareness and an entrepreneurial focus on changing environmental demands in the international, domestic and organization spheres of engagement.

TRAINART intends to provide cultural operators with adequate training to meet the demand for artistic interventions in unconventional contexts as quickly and effectively as possible. Artistic interventions in non-conventional frameworks (enterprises or public bodies) allow artists to open new markets and to reach different audiences, but also to gain new inspirations from unusual work environments: artistic interventions represent new opportunities for artists for experimentation and growth.